Institutional Research Part Two

A film shoot could have hundreds of people on set when they are being shot. It is difficult to keep it on schedule and budget. It starts with principal photography, which allows the funding to be released. Sound teams ensure that the sound is of high quality and sometimes add dialogue replacement. The camera department is the team responsible for ensuring that the correct footage has been shot and that everything that the director and producers need for the story is ready and available. The scene can only be shot after soundchecks and after the actors have had their make-up finished. It is very important for the actors and actresses to create an emotional world in order to enthrall the audience. Special effects are created carefully and it is important for the minimum amount of risk of injury to the cast and crew to be available. If the film production falls behind schedule, it is treated along the lines of military precision. The financiers and insurers may even step in.
After production, it is the editor who steps in to put the scenes together in order to create a suitable narrative sequence for the film. After locking the picture, again the sound department works on the audio track by laying, creating and editiing every sound. The sounds used can be either diegetic or non-diegetic sound. Digital effects are added by specialist effect compostitors. These people add titles and credits to the production in a compositing suite. The final thing that has to be done in the picture edit is to adjust the colour and also to establish the fine aesthetics of the film. The final mix involves the rough sond mix going to a dubbing theatre, which is where the sound mixer sets the final levels. This leads to the final cut, which means the film has been fully locked and is ready for duplication. The question is, who does the final cut go to?
In order for the film to be sold to the distributors, the producer enlists a sales agent to help. This would normally be a film sale specialist. As a way of helping to sell the film, a trailer is made to show busy film buyers the most marketable aspects of the film. The producer and sales agent then collect all the information required to sell the films to the distributors. As the market is saturated with films, the producer must go to great lengths in order to attract more attention for her product. A high-profile screening at a to film festival can be great for generating 'heat' or interest around a film. Now the producer has a hot product and is now able to negotiate good deas with worldwide distributors.
The marketing team gives the producer ideas of how the film should be sold and ways of influencing people to see it. Knowing the audience is essential, the marketing team decides to run test screenings to see how wellor poorly the film is received. The target audience is then targeted with poster, cinema trailers, tv spots and other materials also used in marketing. Television, radio, newspapers and magazines are also used as forms of positive advertising about the film. Digital media and the internet flood the world with information but allow the possibility of niche marketing. The distributors are then responsible for getting the film to the audience, so they negotiate a deal for screenings by cinemas.
The film is launched by a high profile star studded premiere so that it can be launched to the public with an explosion of media coverage. Not all cinema screens in the UK are neccessarily British owned or show British films. The distributors provide exhibitors with prints eThe of the film so it can be shown on more screens. The exhibitors take their share of the box office receipts after the ditributors recoup marketing costs. After payment of distibutors, the financiers recover their investments as laid out previously in the recoupment schedule.
Additional revenue can be brought in from hotel channals and inflight entertainment. Uk audiences then spend more on DVDs than on a cinema ticket so DVD success compensates box office failure. Television also brings in revenue with pay-per-view showings and terrestrial broadcasting. Computer games rights provide additional revenue. As the theory goes, once the film makes a profit, the producr and creative people reap rewards. It is never known just how much moey a film makes but it is defenitely a lucrative business.